web4biz – The Platform for Web 2.0

The Internet is entering a new phase: The traditional division of roles into readers on one hand and editors on the other hand is disappearing. Interactivity is becoming the key element. Web 2.0 users are both content producers and content consumers. The production of web content is changing from a specialist to a routine task and from a back-end to a front-end function.

• Web-based business processes are integrating more and more employees at all corporate levels into content production and management.
• Web sites are developing into rapid, interactive master media for personalized marketing campaigns and lead generation. This requires such things as rapid production of landing pages with catchy URLs.
• Web site users no longer want to consume content passively – they want to produce content themselves, comment on contributions, and communicate and discuss opinions.

For web-based companies to win under these conditions, they need a tool that encompasses all the functions of an interactive business web and radically simplifies work on and with the web:

CMS web4biz

In less than half an hour, the user can learn the important functions of web4biz and independently produce, structure, and manage content in a predefined structure. At the same time web4biz delivers the functions and features needed for you as a platform to:

• Organize your web-based business processes for enterprise content management
• Make the web your marketing master medium for content management
• Offer readers interactive, personalized content for web content management